A professionally made website is one of the essentials that every small-business owner in the digital age should aspire to have. A company website allows you to introduce your brand to a lot of people locally and across the globe, and it also lets you have your very own home on the Internet where existing and potential customers can learn all about your company and connect with you on a regular basis.
But building your own company website is one thing, getting people to visit it is another.
For your website to be an effective branding and marketing tool, you have to drive traffic to it. To help your website take off, check out these tried and tested ways to quickly drive traffic to your website.
5 quick ways to drive traffic to your website
Using paid ads to spread the word out about your website costs money and is often not a long-term solution for driving traffic, but it’s still one of the most effective ways to get visitors to a new website. Yes, you will have to pay upfront, but this is for guaranteed traffic to your site. It’s a strategy that’s extremely useful for startups and for augmenting other long-term traffic-driving initiatives.
- Employ effective SEO tactics
SEO is one of the key elements of getting visitors to your site, and any traffic-driving strategy won’t be complete without it. There are multiple facets to SEO. From keyword targeting to on-page SEO, from optimized content to meta tags, there are plenty of things that you can do with SEO that can result in a steady and long-term stream of traffic to your website. SEO can be tricky though, so if you’re not very familiar with it yourself, it’s best to get help from an SEO expert or a virtual assistant who has plenty of experience on the matter.
- Take advantage of social media
The great thing about social media is that it’s teeming with potential customers just waiting to be introduced to your brand. They key to taking advantage of social media as a marketing tool is proper and timely interaction with the users. By ensuring that you constantly answer questions from potential customers, post just the right amount of content without resorting to spam, and leverage the right influencers, you can definitely use social media as an effective means of driving traffic to your site.
- Make use of email marketing
Email marketing gets a bad rep for being slightly outmoded, but it is still an effective way of getting return visitors to your site. After getting that elusive first visit from a customer or a potential customer, you definitely want to get them to visit your site over and over again. This can be achieved through email marketing. When they sign up for your newsletter, they express an intent to receive regular updates from you. Make sure that these are updates that would encourage them to check out any new content or products published in your site. Be wary of sending out too many emails though; you don’t want to end up in their spam folder.
- Utilize guest posting
Guest posts are a great way to spread the word about your site across similar blogs or websites. This can be beneficial for both the guest poster and the blog or website they are trying to get published on. The guest poster gets to be exposed to untapped market from the blog while the blog or website gets free, unique content. When guest posting, make sure that you send content that is meaty and interesting. You won’t get any traffic from sending out thin content. If you’re not big on writing, you can seek out a highly skilled content writer VA to create one for you.
There are a wide range of ways to bring traffic to your website. Some of them are foolproof, while others are more experimental. The most important thing to remember is to always seek out new ways to improve. Track your experiments to know what works and what doesn’t, and you’ll eventually find a traffic-driving strategy that sticks.