If you’re a small business owner who wants to drive more traffic to your website, you can hire an SEO specialist or a virtual assistant who’s well-versed in SEO. However, even if you have someone on your team in charge of this area, it is also important to know how SEO works and what measures you can do to ensure that your website is in good standing.
Although DIY SEO can be intimidating to small business owners, it’s a strategy that can pay off without you having to pay a lot. The key is to invest time and effort. After all, there is no shortcut in improving the ranking of your website. Here are 5 DIY SEO hacks that you can make use of:
Start with long-tail keywords
Basic keyword research is crucial in every SEO strategy. It is important to know what keywords your customers use in searching for what they need online. The perfect scenario is that your website shows in the first page of search engine results when a customer uses a short keyword. However, since short keywords are more popular and ultra competitive, achieving this is almost impossible. Long-tail keywords, on the other hand, are very specific and intent driven. They also have less competition, so it’s the perfect DIY SEO strategy for a startup.
Optimize your website
An optimized website reduces bounce rate and helps make searching and indexing easier for web crawlers. Make your website as user-friendly and mobile-friendly as possible. It is also important to have a fast loading time, so users won’t be inclined to leave your website. You can compress and resize images on your pages so that they can load faster, or you can disable plug-ins that you aren’t using.
Use unique meta descriptions and SEO-friendly URLs
Each page on your website should contain a unique meta description that accurately describes what the page is all about. The URL should also be able to do the same and make sure that it’s not code-generated.
Create original and quality content
Aside from having a great user experience, your website should have original and quality content that is relevant to your customers. This is the most reliable way to get more traffic and improve your website ranking in Google. Never forget that content is king.
Promote your content on social media
After publishing content on your website, don’t forget to promote it on social media. Social media has played a key role in online business marketing in recent years, and it has especially helped smaller businesses connect with their customers. Although sharing content via social media is a very straightforward task, you should take the time to consider what type of content goes well for each platform. Facebook or Twitter for example is the best platform for blog posts or feature articles. Video content, on the other hand, should be shared on Youtube and Instagram.
Have you tried any of these SEO hacks before? How did it work for you? Share your experience with us!