Starting a small business takes a lot of effort and money, and one way to achieve your business goals is through effective marketing.
Of course, devising and implementing a marketing strategy will require a lot of time from you as well. With all the things you need to oversee like admin duties and financial tracking, it can go crazier when you add marketing to your plate.
There are some easy marketing tactics that you could try though. Ready your pen and paper and list down which ones you think would work for you.
- Social media
Being on social media is almost a requirement even for startups and small businesses. Different platforms have millions of active users each day, so you could just imagine how much it would help expand your network if you have a Facebook or Twitter page, a YouTube channel, or a LinkedIn account.
You will have to dedicate time for social media management so that you can provide engaging content and other updates to your followers. Alternatively, you could hire a virtual assistant to take care of this for you.
Blogging is a great way to communicate with your customers without sounding like you’re promoting yourself to them. It’s also an effective way of showing your authority or your expertise in the industry. Great blog content can definitely help you win the trust of your customers.
- Email marketing
You might have the notion that it’s pointless to send emails to your customers because they won’t read it anyway. Well, that could only happen if you aren’t creating good email content.
Apart from sales messages, you should try sending emails about industry or company news, updates, or links to your new blog posts. Remember that email content should be engaging and informative too.
- SMS marketing
If you can’t reach them online, why not try messaging them directly through their mobile phones? Sending an SMS assures you that your customers will be able to read your message. Check out different SMS marketing services, tools, or software that will allow you to do this.
Infographics provide a concise way of supplying information. They are also social media-friendly as they are easily shareable. Another awesome type of visual content is video, which is steadily gaining popularity these days.
- Recycled content
You don’t always have to come up with brand new content. Go through your inventory of published content and see if there are info to be updated. You could also try to write a new article about the same topic but with a different angle.
- Customer referral program
Offer freebies to your existing customers for referring their relatives, friends, or colleagues. Whether it’s a month of free service, a free product, or other kind of reward, this can surely entice them to tell other people in their network about you.
- Customer loyalty program
Create a loyalty program that will give your customers an incentive every time they purchase a service or a product from you. This will encourage them to always go to you first for their needs.
- Online contests
You don’t need to present expensive prizes for people to join your contest. Free items like shirts or discount coupons on your service can be enough to draw a good number of participants. These participants could be your new potential leads so be creative in thinking of a fun online contest.
- Customer survey
Nothing is as precious as getting comments, suggestions, or feedback from your customers or even potential customers. Through Google Forms or SurveyMonkey, you can create questionnaires that you can send out to those on your email list. Survey results can produce valuable insights that you won’t find anywhere.
Excited to try a couple or more of these marketing tips? Or perhaps have you done any of these tactics? Tell us all about it in your comments.